Any time a driver buys a Jeep® SUV, that’s cause for celebration – they’ve found a reliable, capable, and fun vehicle for life’s adventures. But for Jeep dealerships in CT and around the country, it’s even more exciting to see someone coming back for their second, third, or fourth Jeep SUV. But we’re lucky enough to be able to see that often, because as the research firm IHS Markit has shown, Jeep models inspire a lot of loyalty in drivers!
At last month’s North American International Auto Show, IHS Markit presented their Automotive Loyalty Awards, and not one but two Jeep models were honored. The Jeep Grand Cherokee was the non-luxury mid-size SUV model that inspired the most loyalty, and the Jeep Wrangler boasted the highest loyalty in the non-luxury compact SUV category. But it wasn’t just those two outstanding vehicles that were given awards for customer loyalty – the Jeep brand itself was honored for “the highest conquest performance” for the second year in a row. Since loyalty is calculated based on an owner purchasing or leasing another vehicle of the same model or from the same company, it’s safe to say that these awards mean something truly special. Everybody gets excited about a model they’ve never tried before, but not every model keeps drivers excited enough to buy another one.
With outstanding engineering, a dedication to exciting and enjoyable drive experiences, and a determination to making their vehicles the best they can be, it’s no wonder Jeep automakers have inspired such loyalty. If you want a vehicle so good it will keep you coming back for more, visit Executive Jeep today to test drive a 2018 Jeep Wrangler or a 2018 Jeep Grand Cherokee. Branford and New Haven drivers deserve a car they’ll love, and that’s what they’ll find with a Jeep SUV.